VIDEO: Madeintyo – “Lose It”

Madeintyo serves us visuals for new song “Lose It”

The ATL Rapper is coming off the release of a new 6-track EP last week called True’s World, which featured contributions from DWN2EARTH, Yada Yada, FKi 1st, & more.

“This EP is for my fans, I wouldn’t be here without them.” Madeintyo said. “‘True’s World’ is special to me because it was inspired by my son — my biggest collab this year was making him with my fiancé distorted. And it felt great to work so closely with my brother, 24hrs — I gotta thank him for helping me put True’s World together. I hope all my fans enjoy the new vibe & growth.”

But rather than promoting True’s World like one might guess, Madeintyo decides to revisit last year’s Thank You Mr. Tokyo project instead & share a new video for his K Swisha-produced track “Lose It.”

Directed by FilthyMcDave, the story-driven video finds a daughter & father spending some quality time together at the crib, before the daughter sneaks out and “loses it” while dancing down the streets. Unfortunately the only time we see Tokyo is for a brief second when the girl dances by him & his on-screen girlfriend on the sidewalk. It follows up his latest video with Roy Woods for “Instinct.”


Check it out (above) and let us know what you think and remember to Download Your Copy of The True’s world now on iTunes

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